We are delighted to confirm that Lauren Morrison and her innovative range Mi-Bambino London has been nominated for ‘Best Fashion Newcomer’ (UK and International) 2022 by Junior Magazine.co.uk. This is indeed a major honour and we are all delighted for Lauren who has worked so hard on her brand.
When Lauren first came to the N17CreativeCallings program she was making exclusively in China and had logistic and reliability issues. Over the last two years Fashion-Enter Ltd (lead partner on the N17CreativeCallings programme) has worked with Lauren to create a new non-clothing section of the brand for Mi-Bambino to ensure stability, and has also created a new product section for non-fashion brand (ideal for baby showers). Next we are working on a joint program to move the brand back to the UK and create new designs for sleepwear and babygrows.
Fashion-Enter CEO Jenny Holloway commented: “You can’t do this job unless you really know a person and their business. I have had many calls with Lauren on a Saturday and Sunday and it’s important Lauren knows that I am really there for her. She is a marvellous person and so committed to her brand but she works three-days a week, so of course it’s hard to make your dreams a reality when you have financial commitments you have to meet. I am genuinely so delighted for Lauren being nominated for this award but I am more delighted by the resilience she has had and the transformation of her business is clear for all to see.”
“Best of luck Lauren for the awards ceremony in London in October. We are all rooting for you!”
#JDA22