“I’d been doing Mi-Bambino for a real long time, 3 – 4 years and I needed the right mentors to help me from an industry background. I was at a crossroads with the business to be honest, and I needed a creative direction and also a business direction. Jenny saw the collection that I had done and all my research and gave me the reassurance and confidence to know I was doing everything right.” Lauren Morrison, Founder of Mi-Bambino
Jenny encouraged Lauren to set up Fashion-File, a trend forecasting service, alongside her ethical, childrenswear brand Mi-Bambino. She could see Lauren had compiled so much high quality trend information heading into 2023, that she advised Lauren to utilise her forecasting and design skills. Fashion-File launched in June this year with downloadable files that are thoroughly researched and firmly on-the-pulse of trends going forward to provide direction and inspiration. The business has been gaining momentum and Lauren has been asked to provide insightful trend comment by leading industry press such as ‘Business Insider.’ Read what Lauren had to say about the combination of the modest and plus-size fashion markets being the next lucrative retail opportunity. Tap here to link to the article.
