N17CreativeCallings participant Lauren Morrison and her innovative baby and children’s brand Mi-Bambino London is on a role. The brand was recently shortlisted by Junior Magazine for the ‘Best Fashion Newcomer’ (UK and International) 2022 Junior Design Award and has now been hand-selected to sell on the notonthehighstreet.com marketplace.

Founded in 2006, Not On The High Street helps people celebrate life’s big and small moments with a huge range of gifts. It’s a curated marketplace that connects the best small creative businesses with the world. Bringing together over 4 million customers with over 5,500 small creative businesses selling more than 300,000 products, Not On The High Street offers an extensive selection of joyful designs, affordable gifts and inspiring edits. Selling through Not On The High Street offers small businesses access to an engaged customer base, expert business support and a ready-made tech and data infrastructure.
To sell on this busy platform brands have to tick all the right boxes including having a unique USP and Lauren’s luxury range of gifts for newborns, including clothing, caught the attention of notontheshighstreets in-house curators. Lauren currently has 20 products for sale via this established marketplace tap here to view and shop Mi-Bambino London. Congratulations to Lauren she has really worked hard on this brand to provide a sustainable and luxury offering – perfect for baby showers and presents.